Senior PHP Developer
April 2020 — Present
I currently manage and maintain the company's legacy Laravel 4.2 e-commerce shopping cart, admin panel, corporate portal, and MySQL databases while also adding new features and functionality to meet the needs of our 400+ grocery store clients.
Some accomplishments here include:
- Built an API implemented by each of our stores that provides data to our corporate portal for onboarding insight.
- Rebuilt v1 Admin Panel in key areas.
- Built a new data mapping application to empower non-technical users and enable quicker import of data by our stores.
- Built a new data import tool to replace legacy store specific import classes.
- Interface with Support Team regularly to understand Client and End-User needs.
- Built a QR code system to encourage adoption of our branded mobile app by customers of our client stores.
Web Application Developer
December 2008 — April 2020
Involved in creation of core products and software for clients including web and application development, graphic layout and design, copywriting, audio and video production and editing, client consultation, product research and recommendations, artwork production and proofing, product delivery, and client follow-up.
It is second nature for me to be working and communicating directly with clients, suppliers and contractors to create and execute successful print, marketing, trade-show, and other projects to effectively build and grow their business. I can define strategies and develop tactical marketing initiatives to penetrate and grow targeted markets for clients.
— a reviews management platform and business opportunity in-a-box for local marketing consultants. Consultants can help local businesses engage their clients to get rank improving reviews that multiply their business. Using SPAKL™, local businesses can climb in the rankings and generate more phone calls that convert to sales with consistency.
— an online text messaging service. The system enables businesses to interact directly with their customers including a completely “hands-free” birthday club system, digital comment card, targeted messages, notifications, and a reminder system primarily utilized by automotive repair shops, tire stores, dentists, doctors, and chiropractors. Also branded the software under the name Thankutext™.
— an online service to “Magic in a QR Code”. The system enables users to dynamically create, configure and manage QR codes. QR codes can be configured as a multi-functional “mobile web app” or simply redirect to a URL of your choice.
— Automate the process of finding niche centered followers. Empowered businesses looking to build and manage their presence on Twitter by automating the steps required to build a large targeted following in a specific niche on Twitter.
Created BUDGET STARTUPS™
with Peter Brooks. We taught a six month marketing class at Salt Lake Community College (Miller Campus, Sandy UT). The class included topics such as Client List Building, Message Creation, Email strategy, Direct Response Advertising, and more.
— A new way to buy a scooter. After visiting multiple factories in China, I designed a system that allowed customers to choose from “31 flavors” (colors) providing up to 361 different color combinations by simply swapping out panels on a scooter. By utilizing this system, inventory levels were drastically reduced and JIT manufacturing became a reality. Along with a redesigned packaging solution made completely out of cardboard, the scooter could be delivered directly to the customer ready to ride, “right out of the box”.
Chief Technology Officer
October 2013 — November 2014
My responsibilities at Blueroof 360 included providing insight and recommendations as well as implementation of both technical and marketing aspects of the company.
On a daily basis, I wrote hundreds of lines of code, interfaced with our development team, and worked to stabilize the code base. It was my responsibility to create a new development platform to help the company transition to a new, more manageable and scalable position.
Some of my accomplishments here include:
Recommended and implemented a Git workflow and revisioning system into our web development process enabling us to virtually eliminate the possibility of errors on our production servers.
Identified and recommended removal of major problem in our code that reduced the error rate on our servers from 47% + down to 2%.
Setup and implemented the use of Vagrant and Virtual Box (VM) into our web development cycle so the team didn't waste time and energy in disparate development environments.
Built a new REST API for Real Estate industry including Agents, Brokers and Developers to access using Basic Auth.
Created AreaPulse.com on top of Laravel 4.2 which interfaced with our REST API.
Built a "client side" Geocoder capable of processing tens of thousands of geocodes per day removing the heavy load from our servers.
Set up various billing systems for the company and integrated with the STRIPE API to simplify and ultimately reduce the amount of work needed to take care of billing for our customers.
Created video script to help clients upgrade their account to a paid version upon sign up. Created and set up an email marketing campaign that generated a 24% response rate within the first 2 hours and that by the second day climbed to over 33% response. This campaign continues to garner over 30% response every time the campaign is executed.
Web & Application Developer
USS™ - United Shipping Solutions
August 2007 — November 2008
Salt Lake City, Utah
Wasatch Billing / Rock Solid Internet
October 2006 — August 2007
American Fork, Utah
Worked on various projects for USS™. Primary responsibilities included recreating the company's corporate website and building WebShip version 1.0 for the company.
Designed and built “WEBSHIP”
, a custom franchise management system for USS™ which was utilized by 268 franchise owners to manage their freight and shipping business. Business owners utilized the system to create and track shipments, handle client billing, make adjustments and credits, process and track sales commissions, and manage customer relationships. This system enables a small group of people to manage a multi-million dollar business with minimal resources and time.
Rebranded USS™ by creating a new company logo, business cards, invoices and stationery and rebuilding the company website. Managed all domains, co-located servers, dns, and email. Implemented and integrated the FedEx API with the franchisee "webship" application. Worked with a variety of key stakeholders to facilitate and accommodate the needs of the company.
Ad Specialty & Promotional Consultant
November 1997 - September 2006
In 1997, I started iLOGO™
, to provide small, medium and large companies with imprinted promotional products customized for their specific needs. I am known to give my customers straightforward and unfiltered advice about their marketing and corporate messaging with promotional products.
To date, I have sold, purchased and coordinated production and delivery of well over 1000 unique promotional and imprint projects. Because of my lengthy and unique experience in the field, my clients are able to focus on the core of their business while I manage production timelines and ensure quality results.